A Paid Survey Debating its Role as the Fundamental Tool for Market Research
In the ever-evolving landscape of business and consumer dynamics, market research plays a vital role in understanding customer preferences, behaviours, and needs. Companies utilize market research to gain valuable insights into their target audience, enabling them to make informed decisions and develop effective strategies. One of the widely discussed methods in market research is the use of online paid surveys. This article aims to explore the debate surrounding paid survey as the basic tool for market research.